Why do you need to innovate in business?

innovate in business

The definition of the verb “innovate” clearly evokes this idea that innovation rhymes with the improvement of something. The best thing about all of this? You can innovate almost anywhere! You can always improve your products or services, as well as your business model or your processes and ways of doing things.

The market in which you operate and the advances that occur in it often dictate innovation. But it could also be your competitor who could force you to review your methods… Whether the factors are internal or external, it is essential to be on the lookout for trends in your field as well as the problems of your customers and their evolving needs.

Innovation is also synonymous with  change . For some (perhaps even for you!), changing habitual practices can be nerve-wracking, complicated and exhausting. However, these transformations should not be seen as negative elements. On the contrary, when well planned and communicated, innovation should be a source of positivism! These adjustments are signs of evolution and progress for a company.

As Steve Jobs said so well, innovation is the ability to see change as an opportunity, not a threat .

Innovation: a team affair

Innovation does not happen alone. The evolution of your processes, your products or your marketing depends on the involvement of all your employees. To think outside the box, you have to make room for their ideas, whether they work near or far with you, whether they are in the office, in the warehouse or on the factory floor. Everyone has knowledge and opinions that deserve to be heard.

Your employees who are in the field every day probably have a lot more good ideas than you think!

To collect the ideas of your employees and at the same time create a culture of innovation within your company, we recommend that you create and use a digital diary . This tool can be considered as the replacement of the good old suggestion box! (That’s a nice proof that innovation is everywhere, isn’t it?)

A thought journal will allow you to strategically use market intelligence information from your employees . It will also help you improve your company’s posture for growth, and of course, put your employees and collaborators at the heart of innovation.

Regardless of the form of the digital newspaper you choose, we suggest that you address these five themes with your employees in order to judiciously guide the discussion:

Improvement of products and services

When creating your idea journal, do not hesitate to consult our checklist for more details on these themes.

The consequences of maintaining the status quo

The lack of innovation in business is not without consequences. In a world like today, this lack of renewal can lead directly to a decrease in your sales, but also more broadly to the decline of your business in the long term. You could, by the same token, lose your competitiveness and your competitive advantages. As you can see, these repercussions can have significant repercussions on your professional future and that of your company…

Once again, the development of your SME requires the involvement of all your teams. Beyond the digital diary, there are also several types of resources such as  Officevibe , for example, to manage your employees’ concerns and/or suggestions. Establishing a culture of innovation is a win-win!

Convinced to take action, but not sure where to start? If you need help developing a culture of innovation within your company, know that the DEL team is at your service !

Whether it is for the marketing of a new product, the implementation of a digital system or the purchase of equipment, we are able to facilitate and accelerate your innovation projects, contact us now

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